Project by Mikhailov & Partners and Tele 2 Wins SABRE EMEA 2016 Award

The communications campaign for the launch of mobile operator Tele2 in Moscow City and Moscow Region by a joint team from Tele2 Rossiya and the Mikhailov & Partners agency has won an award from the international SABRE Awards EMEA 2016.

The project was voted best in the Telecommunications category for its powerful brand launch, which resulted in Tele2 signing up more than 1 million subscribers in Moscow and the surrounding region within two months of starting operations.

“We are proud that our project for Tele2 has won such a prestigious award as the Sabre Awards EMEA. The project has already won several professional awards in Russia. Achieving recognition at the international level confirms the in-depth approach taken by our project team to devising the strategy and encourages us to maintain high standards and continuously seek new and original solutions for our clients”, said Svetlana Gorevaya, CEO of Mikhailov & Partners.

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