M&P Ukraine contributes to 4th European PR Congress

Mikhailov & Partners Ukraine acted as a Program Contributor for the 4th European PR Congress, which was held in Kyiv on October 9, 2009. The event gathered communication gurus from Eastern and Western Europe, Asia, and America.

Mikhailov & Partners Ukraine invited Robert Mack, CEO of Burson-Marsteller Brussels, to speak about corporate positioning of Ukrainian companies in the European Union.

M&P also sponsored a discussion of how Ukrainian businesses can win back the trust of their clients, partners, and investors. The speakers included Trond Moe, Country Manager of Telenor Group Ukraine; Alexei Kredisov, Managing Partner of Ernst & Young; James Hitch, Managing Partner of Baker & McKenzie; Ian Borden, Managing Director of McDonald’s Ukraine; Vitaly Butenko, Chief Strategy Officer with DTEK; and Maarten Durville, General Director of Philips Ukraine.

The European PR Congress is one of the biggest communication forums in the CIS region. Once a year, it becomes a meeting point for about 200 public relations, government relations, and investor relations experts.


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