Mikhailov and Partners Organizes Business Partnership Game for Journalists and PR Specialists

On 8 June 2012, Mikhailov and Partners Strategic Communications Management in partnership with the “Delovoy Peterburg” newspaper organized a Business Partnership Game that brought people from the St.Petersburg media scene and PR community together around the games table.

The game attracted interest from both the press and PR market professionals: over 40 people attended the event and took part in four separate games with the announcement of winners at the end. Third prize was won by Natalya Silantyeva from “Delovoy Peterburg”; second prize went to Yekaterina Bogomolets from the Sotbi internet agency; and the winner of the Business Partnership Game was Olga Manushina from the Kempinski Moyka 22 hotel.

“We can confidently state that the Game was a success. The aim of bringing together media and PR specialists was achieved and we, as the organizers of the Game, saw that it’s a timely idea. All the players greatly enjoyed taking part in such a dynamic and competitive tournament. We’d like to thank our partners for their assistance and congratulate the winners, and we look forward to seeing all St.Petersburg professionals at future games”, said Olga Rendino, Director of Mikhailov and Partners, St.Petersburg office.

The Business Partnership Game is a prototype of a real business model based on the cult mind game Mafia. The project’s aim is to bring professionals in the field of communications together in the same place, to encourage closer and more productive collaboration between specialists in the same field, and to build business relations and promote communication and understanding between two very closely linked professions – journalist and PR specialist – on the basis of a game model.

A photo report on the 8th June Business Partnership Game can be seen on our Facebook page.

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