29 July 2014
Mikhailov & Partners Ukraine Tops Quality Ranking of PR Agency Services in 10-20 mln Hryvnia Income Category
25 July 2014 - Industry portal Marketing Media Review (MMR) has published a ranking of the quality of PR agency services in Ukraine, compiled jointly with the All-Ukrainian Advertising Coalition. Mikhailov and Partners Ukraine took first place amongst agencies with a turnover of between 10 and 20 mln hryvnia (2013 figures, ex-VAT).
The survey was carried out amongst the top 50 PR directors in Ukraine, as listed in MMR 2013, and was focused on the leading PR companies in four different sizecategories, defined by aggregate revenue from core activities (20-50 mln hryvnia (UAH); 10-20 mln UAH; less than 10 mln UAH; and agencies for which no income data were available). Each agency was assigned to a category and scored on four parameters: ethics, use of progressive communication tools, participation in industry initiatives and memorable projects. More information about the study is available via this link.