Mikhailov & Partners Takes Part in Media Day at the Institute of Public Administration and Civil Service

As part of the Media Day run by the journalism department of the Institute of Public Administration and Civil Service of the Russian Presidential Academy of National Economic and Public Administration, Alexey Zinovkin, director of the corporate communications practice at Mikhailov & Partners Strategic Communications, and Yulia Chirkova, HR director at Novacom Group, gave a public talk entitled “PR in the Era of “Ruthless Spin Doctors”: What PR Expert Skills are in Demand Today?”.

The team from Mikhailov & Partners Strategic Communications also took part in a job fair, where they spoke individually to students with an interest in internships and jobs in the company.

“IPACS’s Media Day is an important event for future young specialists in the communications sphere. It was a pleasure to talk with the students about the key skills that will enable them to become successful PR experts, to share our practical experience and to answer questions on internship formats and opportunities”, said Yulia Chirkova, HR director at Novacom Group.

The IPACS Media Day consists of entertaining master classes by top practitioners in the fields of journalism, advertising and PR, at which the students learn about Russian and foreign experience in media management, master effective business models for media projects and gain a realistic understanding of the laws of the media market – through interaction with its key players.

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