Mikhailov & Partners Support PR Drivers 2015 Conference
Alexey Ryabinkin, Managing Director at Mikhailov & Partners, has taken part in the 3rd practical conference PR Drivers 2015.
Amongst the guests at the event were PR directors and press office staffers from major companies.
In his speech, Alexey talked about how to use PR techniques to avoid reputational and financial risks, why you need an anti-crisis plan for all eventualities, and how to overcome a crisis efficiently and build stakeholder confidence. Using concrete examples, Alexey highlighted the various types of public crisis, their characteristic features and the erroneous strategies that companies resort to during crises in general.
He concluded by presenting a highly realistic situation encountered by a company in the public domain, inviting the audience to devise a plan of action to achieve tactical and strategic objectives. The participants made an active contribution to the interactive exercise, which ended with the joint creation of an action matrix.