Mikhailov & Partners Support Forum "PR Vector: Developing External and Internal Communications in the ICT Sector"
Aleksey Ryabinkin, managing director of Mikhailov & Partners, took part in a round table entitled “Problems of Interaction between Communications Agencies and Companies: Why Outsource what You can do Yourself?” held as part of the strategic forum “PR Vector: Developing External and Internal Communications in the ICT Sector”.
The Forum brought together public relations professionals working in the Russian infocomms industry. Taking part in the round table were: Ilya Balakhnin, general director of Paper Planes GVCG; Filipp Gurov, marketing director at Decline Consulting LLC; Maria Nazamutdinova, head of PR and internal communications for the OZON holding company; Denis Terekhov, general director of the Social Networks agency; Elena Yaschikova, public relations director at The Walt Disney Company CIS LLC; and Svetlana Anurova, corporate communications manager at Google Russia.
During the round table, the experts discussed problems of interaction between communications agencies and companies, what PR agencies can offer multinational corporations, and key development trends in the information and communication technology sector.