Mikhailov & Partners Serves on the Effie Awards Russia Jury Again

Ellen Pinchuk, Deputy CEO of Mikhailov & Partners Strategic Communications, has once again been invited to serve on the jury of the national stage of Effie Worldwide - the world’s most prestigious award in the sphere of effectiveness of advertising and marketing communications. The first session of the Effie Awards Russia jury was held on 15th and 16th March in the conference halls of Mail.Ru Group to select the competition finalists.

“The Effie Awards Russia competition projects are always distinctive in their high level of effectiveness, scale and significance within the context of a narrow category or the market as a whole. I’m delighted to become acquainted with the entries from this year’s contestants and to be involved in judging them”, said Ms Pinchuk.

The Effie Awards Russia - the national stage of Effie Worldwide - are presented in 30 categories in the Goods and Services sector and 26 special categories. Leading international and Russian brands, top advertising agencies and acknowledged experts in the advertising and communications sphere are invited to judge the wide range of competition entries. The jury carries out its work in two stages, selecting the finalists in the first and the award winners in the second.

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