Mikhailov & Partners Receives Special Prize from Board of Trustees of Silver Archer Award

The 18th Silver Archer national public relations award ceremony was held in the Metropol hotel in Moscow on 19th February. The award’s Board of Trustees presented a special prize for the book “From the Creators of the Cult…”, written to mark the 20th anniversary of Mikhailov & Partners.

“From the Creators of the Cult…” is the first book to tell the true story of the evolution and development of Mikhailov & Partners - one of the biggest players on the Russian communications market – in the words of those who were involved: the company’s founders, partners, employees, clients and journalists. The book is written in an unusual genre – a document novel. It pulls together first-hand accounts from witnesses and people who were there at the beginning, developed the company’s business at various times and worked with its first clients.

“Mikhailov & Partners” has always supported the development of the entire PR industry in Russia. So the book devotes a lot of attention to the evolution and development of public relations in the country and to the emergence of the industry’s first important institutions - the Russian Public Relations Association, the Silver Archer national award and the first professional publications.

The book was produced by several generations of professionals who have worked in Mikhailov & Partners at different times. And this is perhaps one of the things that make it most valuable, as a symbolic link between generations that continue to preserve the experience and develop the brand of one of Russia’s oldest communications agencies.

“From the Founders of the Cult…” can now be found in major book shops all over the country and is also on display at exhibitions. It has been presented to leading journalists, representatives of Mikhailov & Partners’ clients and industry players. All of which has unquestionably helped to promote the significance of PR and the profession itself, as everything it describes is directly connected with the most important business and socio-political projects of recent decades.

A total of 183 communication projects were nominated for this year’s Silver Archer award, of which 50 were presented to the public during the Open Presentation Days.

The Silver Archer national public relations award was established in 1997 by the Russian Chamber of Commerce and Industry, the Union of Journalists of Russia and the Russian Public Relations Association. Since then, more than 2,000 projects have competed for this ultimate professional prize. Professional standards promoted by Silver Archer have become firmly established in the PR market and people have become aware of the sophisticated and multi-faceted nature of modern public communications. The competition includes public lectures by experienced and accomplished communications experts and masters of the profession.


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