Mikhailov & Partners Participates in “Medicine and Quality – 2014” Conference

Polina Belyaeva, head of Mikhailov & Partners’ Healthcare project team, spoke about communications in the healthcare sector at the All-Russian scientific and practical conference “Medicine and Quality – 2014”.

A round table entitled “Topical Issues in Healthcare: Experience of Media Coverage” was attended by representatives of the Russian Ministry of Health, national health watchdog Roszdravnadzor, federal and regional government departments, doctors, and journalists from industry and national media.

In her speech, Polina focused on the distinguishing features of the health sector media, crisis management, working with journalists covering health issues, and new techniques for communicating with target audiences.

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