Mikhailov & Partners Moves Up Creativity Ranking of Russian PR Agencies in 2013
On 28th July, Sostav.ru, Russia’s leading specialized media resource for advertising, marketing and PR, published the creativity ranking of Russian PR agencies for 2013, compiled by communications group ByconGroup. Mikhailov & Partners took 3rd place – a substantial improvement on its performance the previous year, when it came 14th.
The PR creativity ranking was first compiled last year. It is based on the results of professional competitions and awards received by PR companies and their staff during 2013 and for 2013 as a whole.
About the Ranking
The ranking is open to Russian PR companies that have been on the market for more than three years and take part in professional competitions. It is compiled on the basis of the companies’ achievements in professional awards and competitions. The list of awards / competition wins is scored using weighting matrices – data on the relative importance of each individual award for a company’s reputation. The weighting coefficients are determined on the basis of a survey of market players (agencies belonging to the AKOS, RASO, IABC and AKMR professional associations) and are approved by the Supervisory Board (Public Relations Academy).