Mikhailov & Partners Announces Creation of New Practices

The formation of the new practices represents a further step in the development of the Company’s fields of expertise and its unique product portfolio.

The Infrastructure Projects Practice will work on developing M&P’s expertise and delivering communications support and public positioning programmes for companies in the transport, logistics and infrastructure construction sectors.

Ekaterina Samorodova has been appointed Director of the Infrastructure Projects Practices.

Ekaterina Samorodova has worked in communications since 2005. She joined Mikhailov & Partners in 2010, since when she has successfully completed a number of integrated projects for major transport companies and regulators, including the City of Moscow’s Department of Transport and Development of Road Transport Infrastructure, the Moscow Underground, Russian Railways, and Aeroflot.

In her new role Ekaterina will continue to build relationships with Russian and global transport and infrastructure companies and to advise industry clients on reputation management, positioning and communications support for large-scale socially significant projects.

The Television Projects Practice, which will be led by Ekaterina Kotova, will be responsible for running clients’ projects on national television.

Ekaterina Kotova has worked in public relations since 2007 and has been a member of the Mikhailov & Partners team since 2009. She has successfully delivered large-scale communications projects for major clients such as Troika Dialog, Aeroflot, ROSNANO, Russian Railways, and the Russian Ministry of Education and Science. Over the past few years Ekaterina has successfully worked on projects involving positioning of M&P clients on television.

In the role of Practice Director Ekaterina will oversee the delivery of current projects requiring the application of television tools, while also being responsible for developing Mikhailov & Partners’ expertise in the sphere of television.

Alexey Yudin, General Director and Partner, Mikhailov & Partners: “Mikhailov & Partners continues to develop dynamically in line with its strategy. Today we are talking about two new practices that will pull together our expertise in working with infrastructure companies and supporting our clients’ television projects. Over the past few years we have progressed from working on one-off projects in these areas to building them into separate businesses with the appropriate scale, an expansion of our client base, and teams with the right skills to meet any challenges our clients might set.”

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