Mikhailov & Parnters Brand is in the List of the Best Brands of the World.

The winners of the 2013 REBRAND 100® Global Awards were officially announced on 1st March 2013. Mikhailov & Parnters brand entered top-30 brands of the world.

The new brand of Mikhailov&Partners. Communications Advisors was presented in August 2012. The entire project to create the new Mikhailov & Partners brand, from formulating its positioning to devising the visual solutions and applications, was handled by a team from the branding company BTS (previously known as ВМКР).

The new identity was based on Mikhailov&Partners’ key competency: to create strong public images, which become the foundation of any company’s reputation asset, enabling companies to achieve their strategic business objectives.

The latest conceptual and visual solution more completely reflects not only the company’s core values, but also the changes in the business’s scope and capacities over recent years.

“This year Mikhailov&Partners celebrates its 20th anniversary. Over this period we have become one of the pacesetters in the communications market, and this fact was bound to be reflected in the brand. The present conceptual and visual solution most fully reflects not just core values of the Company, but its capabilities and scale that have significantly changed in recent years. We are pleased that those changes have been acknowledged by the international experts as well”, - commented Alexey Yudin, General Director of Mikhailov & Partners. Communications Advisors.

Prize-winners which entered the top hundred rebranding designs for 2013 at the REBRAND 100® Global Awards also included Wrigley, Estrategia, Ivoo, Kay Bojesen, Faran, Delta Lion Pub, Scandic Hotels, SCF Group, Alberflex, Valverde Internacional and Weingut Erich Meier, among others.

“This year’s REBRAND 100 winners teach us the ever-important lesson that a brand’s value comes not from size and scale, but from telling a smart story consistently across customer experiences,” said 2013 juror Allen Adamson, Managing Director, Landor Associates.

About REBRAND™ and the REBRAND 100® Global Awards:

REBRAND™ is the world's leading platform for effective brand transformations. The REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands. Featured in such publications as The Wall Street Journal, CNN Money, Bloomberg Businessweek, and books, the annual competition’s deadline is in late September.

Pfizer, UBS, Cisco, SAP, BNP Paribas, Audi, MTC, Walmart and many other world-known companies have become laureates of the REBRAND 100® Global Awards.

For more inforamtion visit: www.rebrand.com

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