Juliana Slascheva discusses managing corporate communications strategies during times of changes at the Vedomosti forum

November 8 marked the Eighth Annual Marketing and PR Forum: From Start-Up to Established Business, organized by Vedomosti, a Russian business daily. This year, Mikhailov & Partners participated as a partner in the project.

For the first time in its eight years, participants had the opportunity to discuss the interrelationship between a company’s marketing and PR strategies. Cutting-edge digital communications tools were also discussed.

Invited to speak were marketing and PR directors, as well as CEOs and executives, from leading Russian and international companies. Juliana Slascheva, president of Mikhailov & Partners, opened the session on Strategic PR, with a presentation on managing communications strategies during times of change for companies.

For more highlights from Ms. Slascheva’s speech, visit us on Twitter: @m_p_ru (https://twitter.com/#!/m_p_ru).

For more information about the forum, visit: http://www.vedomosti.ru/events/mpr11/

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