Alena Georgobiani from Mikhailov & Partners Talks to Wordshop Academy Students about Corporate Communications in Russia
As part of a course run by the “PR: Conscious Communications” faculty at the Wordshop Academy, Alena Georgobiani, a senior manager in Mikhailov & Partners’ International Projects practice, spoke about the very latest trends in corporate communications and shared some professional secrets on how to be become an in-demand professional in this sphere. She also presented a decision matrix that can help to successfully shape a strong corporate reputation.
“Corporate communications today is a complex set of activities aimed at managing internal and external information flows and PR tools to promote a company’s business interests. To be successful in this sphere you need multi-faceted professional expertise and an in-depth understanding of current market trends at both the local and global levels. This exchange of experience in the formats offered by the Academy is therefore an opportunity to pick up some unique skills that can be used in your day-to-day work,” stressed Alena.
The Wordshop Communications Academy is a well-known school for training specialists in three major creative fields: advertising, video and producing. It trains experts in advertising (for network and digital agencies), specialists in short and full-length films, and musical and advertising producers. In 2008, the Russian Academy of Advertising awarded its Best Communications Project of the Year prize to the school, and in 2014 it was declared the best advertising school in the world by the Young Glory international festival.
Alena Georgobiani has worked in communications and public relations for over 17 years. She joined the Mikhailov & Partners team in 2014, having previously worked in global agencies on international, financial and internal communications projects and CSR for major companies including Aeroflot, LUKoil, RosOEZ, Uralkali, the CFA Institute, GM, McDonald’s and Reckitt Benckiser.