In 2015, Mikhailov & Partners launched a project dedicated to corporate social responsibility. The idea behind our CSR programme is to provide more than just financial assistance by activating the Agency’s communications resources as a way of drawing public attention to social problems. Mikhailov & Partners employees themselves have suggested projects which, in their view, are most in need of support.
Now we are supporting the “Starost v Radost” [Engl. - Happy Old Age] charity foundation, which helps disabled people and elderly residents of care homes. Lonely old people are rarely noticed by charities, though they are as much in need of help and attention as others.
This year we have focused our joint efforts with our partners from ITF Systems on rethinking and developing the foundation’s main communication resource – its website http://www.starikam.org/