Born in 1971 in Arkhangelsk.
In 1988 Sergey enrolled in the International Journalism Faculty (public relations section) of the Moscow State Institute of International Relations (MGIMO) under the Russian Foreign Ministry. He studied Arabic and English and completed two internships in US universities during his training. In 1990, he was one of the founders of the Russian Public Relations Association (RPRA). He is credited with coining the Russian-language version of the term “public relations”- “razvitie obschestvennykh svyazey” - and was one of the pioneers of the profession in Russia.
In 1992 he became a partner in the Korporatsiya “Ya” advertising agency, and in 1993 graduated from MGIMO with a degree in public relations and established the Mikhailov & Partners PR agency. He then headed the Agency for more than 10 years, during which time it successfully completed over 1,000 different projects in the communications management sphere.
In 1998 Mikhailov & Partners won its first Silver Archer national public relations prize in the “Best Project in the Economic Sphere” category. Mikhailov & Partners was declared Russia’s leading Business PR agency by independent research centre ROMIR in 2000-2002 and again by “Career” magazine’s PR consultancy companies in 2004.
During this period, Sergey Mikhailov became a member of IPRA, PRSA, RPRA, AKOS and the RF Union of Journalists, as well as a shareholder and publisher of the “So-obscheniye” magazine.
For 5 years starting in 2002 he was named amongst the 1,000 Most Professional Managers in Russia in the “Professional Services” category – a joint rating published by the Russian Managers Association and “Kommersant” newspaper. Sergey Mikhailov was also included in the Russian President’s Talent Pool for his professional achievements. He remains one of the most sought-after and highly paid consultants on the market and continues to advise top-tier clients on a personal basis.
In 2004 Sergey Mikhailov left the Agency to become an adviser to the CEO of Russian Railways and in 2006 became the head of the company’s Corporate Communications Department and a member of its Management Board, and was once again listed amongst the 1,000 Most Professional Managers in Russia.
His responsibilities include coordinating all Russian Railways’ public activities, managing its reputation and the railway media, advertising, and communications with key target audiences in Russia and abroad.
His best known achievements in this position are: design and introduction of a corporate communications policy and external communications system; delivery of Russian Railways’ rebranding; launch of a programme of information support for the structural reform of the railways (including running the first national railway congresses), the “Russia from a Train Window” photo project (which has been highly acclaimed at many international exhibitions, including the biggest international pavilions in New York, Paris, Shanghai, Madrid and a number of other countries). Mikhailov was involved in creating the film “The Edge” (2010, directed by Alexey Uchitel; Nika and Golden Eagle awards; listed for the Oscar and Golden Globe awards), in the celebrations of the 35th anniversary of the Baikal-Amur Railway, of the 120th anniversary of the Trans-Siberian Railways, of the 175th anniversary of the railway in Russia etc.
Mikhailov was one of the initiators of the “Strategic Partnership 1520” international railway business forum.
In the REBRAND 100 Global Awards 2011 international competition the Russian Railways rebranding was named amongst the 100 best. And Sergey Mikhailov himself won first place in the “Public and Corporate Relations 2011” category of the Russian Managers Association’s annual Top-1,000 Russian Managers rating.
He has been awarded a medal “For Development of the Railways” y the Russian President and has received numerous commendations and inscribed gifts from the CEO of Russian Railways.
Sergey is married with three children.