On November 14, 2002, Mobile TeleSystems presented ‘Jeans’ — a new services package without monthly payments

On November 14, 2002, Mobile TeleSystems presented ‘Jeans’ — a new services package without monthly payments. The ‘Jeans’ tariff scheme was presented to the press in the screening room of the ‘Samolet’ Club. The event was held in a movie-premier style and attending journalists were offered to activate the ‘Jeans’ SIM card, leave their telephone number and join the MTS Prize contest. Journalists watched and judged the first ‘Jeans’ commercial produced by a prominent film and video clip director Yuri Griymov. In the lobby of the movie theater the invitees were greeted by young male and female models, their bodies bearing 10 ‘Jeans’ advantages painted with fluorescent ink, i.e. no monthly pay, real-time second-by-second billing, free Automatic Number Detector, free itemized billing etc. The presentation was hosted by a famous singer and showman Alexey Kortnev.

Mobile TeleSystems is a customer of ‘Mikhailov & Partners. Strategic Communications Management’ Agency.

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