On August 28 Alcatel Company held a press launch for business media. The event was conducted within the framework of recently adopted new information program developed together with Mikhailov & Partners. Strategic communication management Agency.

On August 28 Alcatel Company held a press launch for business media.

The event was conducted within the framework of recently adopted new information program developed together with Mikhailov & Partners. Strategic communication management Agency. The program is based on the principle of media openness of the Company. Journalists were enabled to ask direct questions to top managers of the Company concerning Alcatel?s performance in Russia.

Journalists were keen on the prospects of global mobile industry and latest mobile devices. In addition, Alcatel managers specified the capabilities of the mobile phones range One Touch - Alcatel OT 535 featuring color display and cutting-edge multimedia technology, as well as Alcatel OT 735 with built-in photo camera and MMS. General Director of ZAO Alcatel Mr. J. Vanderplaetse told journalists about the near-term development plans of the Company and long-standing presence of Alatel in Russia, its regional policy and projects underway.

Active involvement of the Agency in organizing the press lunch marked the start of Alcatel

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