"Mikhailov & Partners. Strategic Communication Management" agency provided information support for the launch of the new mobile phone Alcatel One Touch 756.

"Mikhailov & Partners. Strategic Communication Management" agency provided information support for the launch of the new mobile phone Alcatel One Touch 756.
The launch ceremony was attended by more than 150 special guests: heads of mobile phone department of Alcatel company in Russia, regional distributors, partners and clients of Alcatel company, and mass media representatives from Moscow and Saints Petersburg.
Alcatel One Touch 756 presentation included not only a special show and technical testing but also an entertainment program: ship sailing along the Neva river, concert at Menshikov Palace and a special dinner. The party was chaired by Berengere Dutuele, Director of mobile phones department in Russia. A wide range of Alcatel One Touch 756 features was demonstrated, mobile phones and other prizes were distributed as a result of special contests won by guests invited to the event.
Traditionally the most active participators of all the competitions were journalists from the "two capitals" of Russia. 56 mass media representatives took part in the presentation: 40 journalists from Saints Petersburg and 16 mass media representatives from Moscow.
At the end of the evening the guests were invited to board a special boat and sail along the Neva river enjoying the grand firework performance.
The event was covered by more than 100 articles dedicated to Alcatel One Touch 756.

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