Mikhailov & Partners Shortlisted for Global PRWeek Awards
The Creating Peace for the Future project for state corporation Rosatom has been shortlisted for the international Global PRWeek Awards in the Crisis & Issues Management category.
Creating Peace for the Future is a unique project designed to raise awareness of Russian nuclear technologies in four Asian countries: India, China, Vietnam and Bangladesh. Rosatom is today one of the few state corporations exporting integrated projects, including sophisticated technology, training programmes and off-the-shelf loan schemes. The challenge facing Mikhailov & Partners was therefore not only to form a positive image of Russia’s nuclear energy industry in the Asian region, but also, to some extent, to change perceptions of Russia itself.
The winners of the Global PRWeek Awards 2014 will be announced on 15th May during the annual PR Week conference in Barcelona.
The Global PRWeek Awards for international communications were established by the respected global professional publication PRWeek. They are awarded for outstanding projects in the area of developing international relations that cross borders, create brands and reinforce trust.