Mikhailov & Partners Deputy CEO Ellen Pinchuk Speaks on Building Communications Strategies for Nonprofits
Ellen Pinchuk, Deputy CEO of Mikhailov & Partners Strategic Communications, has spoken during an Education Centre workshop about building communications strategies for non-profit organizations in today’s environment.
Set up by the Friends foundation, the Education Centre aims to help the charitable sector in Russia become more professional. It has already launched a series of educational events for employees of non-profit organizations supported by the foundation. The first of these was a workshop on Building Communications Strategies for Non-Profit Organizations and Their Interaction with the Authorities, in which Ellen Pinchuk gave a talk entitled “Charity and the Chocolate Bar: A Story about Communications and La Dolce Vita”.
“For any foundation, as in any other undertaking, choosing the correct communications strategy is a key factor in its successful future development. From a correctly formulated mission to its execution, from creative ideas to their implementation – we want to show people involved in good causes that it’s possible to get good results without spending too much. In this context, an exchange of experience in the proposed workshop format with an analysis of specific cases is an opportunity for the participants to gain concrete knowledge that they will be able to apply in their daily work”, stressed Ellen Pinchuk.