Live communication by the Dead Sea

Israel became the place of a regular session of Komsomolskaya Pravda’s Business Reputation Club, a venue where public relations professionals can meet in a businesslike but informal atmosphere.

The latest workshop was held on November 14 to 16 under the slogan “Live PR by the Dead Sea” and was attended by top executives, PR managers, and press officers of leading Russian companies. The session was opened by Vladimir Sungorkin, Editor-in-Chief of Komsomolskaya Pravda. Juliana Slaschova, President of Mikhailov & Partners and an active member of the Club, made a presentation on new approaches to reputation risk management.

The meeting was also attended by Irina Beiden of BTA Bank, Vladislav Vershinin of J&T Bank, Alexander Vikhrov and Igor Sobolev of Uralsib, Alexei Germanovich of Severstal, Vladimir Krivosheyev of National Reserve Bank, Vadim Saralidze of Rosgosstrakh, Mikhail Mikhailov of LUKOIL-Tsentrnefteprodukt, Maxim Mussel of the Russian Public Opinion Research Centre, Boris Neskorodyev of Rosbank, Natalya Nikiforova of Goznak, Vadim Soskov of Kapital Asset Management Company, Camilla Spence of B.I.N.BANK, Gennady Terebkov of Inteco, Alexei Firsov of SIBUR Holding, Anton Chichilimov, a branding adviser, Valentin Shapka of Rosbank, Tatyana Endeko of RZD Brand, and other participants.

Among other topics such as PR industry trends and new challenges, most speakers focused on strategies that companies should adopt during the current global downturn.

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The Business Reputation Club was founded in October 2003 by Komsomolskaya Pravda Publishing House. The club unites heads of major PR consultancies and public relations executives from leading Russian companies and governmental agencies.

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