Annual press conference of BMW Group
On February 5th 2009, Mikhailov & Partners Strategic Communications Management provided communication support to BMW Group’s annual press conference at Swissôtel Krasnye Holmy.
The event was attended by about 100 journalists from leading automotive, business, and lifestyle publications. Ian Robertson, Head of Sales and Marketing on the BMW AG Board of Management, and Christian Kremer, President of BMW Group Russia, summarised the results of Russian operations for ten years.
According to Ian Robertson, “the Russian market has one of the highest potentials for BMW Group. Despite the difficult market conditions, we are confident in our future and are planning to further increase sales in Russia. In 2009, we expect to sell more than 20,000 BMW and MINI cars.”
All in all, the company has sold over 70,000 vehicles in Russia for 10 years of successful operations.