Alexey Zinovkin from Mikhailov & Partners to Speak about PR in Russia at MGIMO
A special course of lectures has begun in the Moscow State Institute of International Relations (MGIMO), during which Alexey Zinovkin, Deputy Director of the Corporate Communications Practice at Mikhailov & Partners, will speak to students about particular aspects of working in the Russian public relations industry.
The course, entitled “Immersion in Russian PR”, is a joint project between the Mikhailov & Partners agency and the MGIMO Business Club. It aims to study the role of PR in a company’s business, to analyse the particular features of the Russian media market, to introduce students to traditional tools and new trends in PR, and to look at best practice in the fields of crisis communications, media relations, and working with celebrities and opinion leaders. In addition to the lectures, the course will involve students working with Alexey Zinovkin to devise their own communication strategies for well-known Russian and global brands.
Alexey Zinovkin has worked at Mikhailov & Partners since 2008, delivering public relations projects for major Russian and global companies including Tele2, Uber, Wintershall, Ford, Suzuki, Samsung and Borjomi. He is a graduate of the International Journalism Faculty of the Russian Foreign Ministry’s MGIMO University and of the Public Relations Program at Complutense University of Madrid.